Policy | Election 2017

Policy | Election 2017

Policy draws on publicly available information about the key election policies of New Zealand’s political parties, puts them all in one place and presents them in a consistent and accessible way.
The Spinoff

Xequals launched the Policy tool in 2017 to provide a comprehensive, easy-to-use platform for comparing political party policies in New Zealand's general election.

Key Benefits:

  • Over 50,000 unique users accessed the Policy tool during the election campaign period.
  • The Policy tool featured policies from 11 parties and over 350 promises.
  • The tool was widely covered in national media, including Radio New Zealand and The Spinoff.
  • Positive user feedback indicated that the Policy tool was a valuable and necessary resource for voters.

 

Summary:

In 2017, Xequals saw an opportunity to create a tool that would make it easy for voters in New Zealand to compare the policies of political parties during the general election campaign. The resulting Policy tool was a huge success, with tens of thousands of unique users accessing it over the course of the campaign.

 

The Situation:

In New Zealand's general election campaign of 2017, there was a need for a comprehensive and easy-to-use platform for comparing political party policies. With so many promises and policies to sift through, voters needed a reliable source of information to help them make an informed decision on election day.

 

The Challenge:

Xequals faced the challenge of creating a tool that was not only easy to use, but also comprehensive and up-to-date. With 11 parties to cover and over 350 promises to analyse, the Policy tool needed to be both accurate and user-friendly.

 

The Solution:

Xequals' Policy tool provided voters with a one-stop-shop for comparing policies of different political parties. The tool was designed to be user-friendly, with clear and concise information that was easy to understand. Users could browse policies by category or party, and quickly find the information they needed to make an informed decision.

 

The Results:

The Policy tool was a great success, with over 50,000 unique users accessing it during the campaign period. The tool received positive feedback from users and was widely covered in national media. Xequals' Policy tool was a valuable resource for voters in New Zealand's 2017 general election, and demonstrated the company's ability to create effective and innovative solutions for complex problems.

See here for Policy 2020 case study: https://www.xequals.au/portfolio/policy-election-2020

 

Ollie Neas
Editorial and project director

Policy was an ambitious and technically difficult web development project. Xequals not only achieved all our requirements but delivered over and above, contributing to the project's larger vision and working diligently to very difficult time and financial constraints. A highly talented and effective team.