Xequals partnered with The Skin Deep to develop an engaging iOS and Android app encouraging deeper relationships.

Based on the award-winning interactive documentary {THE AND} that explores the dynamics of modern relationships, this app creates the space to have real honest conversations. Perfect for cozy dinners with your friends, lazy Sundays with your partner, awkward family holidays, lonely flights, and basically everywhere else.

Key Benefits:

• Delivered a polished mobile experience on time and budget
• Implemented robust backend management with Drupal
• Monetized effectively via in-app purchases
• Provided analytics to refine engagement
• Established an extensible platform for future growth

The Situation:

After the success of their interactive documentary, The Skin Deep sought to expand reach by bringing {THE AND} to mobile platforms. This required expertise in mobile app development and backend content management.

The Challenge:

With a small team and limited timeline, The Skin Deep needed to implement a full-featured iOS/Android app with purchases, analytics, scalability, and easy content updating.

The Solution:

Leveraging Firebase and React Native, Xequals built a streamlined yet powerful app. Integration with Drupal enabled turnkey content management while Firebase handled user profiles and purchases. The result was an elegant mobile experience on brand.

Results:

By partnering with Xequals, The Skin Deep brought meaningful connections to people's pockets. Our expertise facilitated a successful app launch that met all requirements on time and budget. Strong foundations position {THE AND} for continued reach and revenue growth.

The Skin Deep USA: https://shop.theskindeep.com/pages/the-and-relationship-card-game