Australian Institute of Management (AIM) is the most relevant leadership development organisation and future skills trainer in Australia. AIM needed to overhaul their outdated ecommerce platform to adapt to new customer behaviours. By partnering with Xequals, AIM succeeded in migrating to Drupal 9 and optimising sales workflows. This complex project was delivered with no disruption to business. Ongoing support from Xequals enables AIM to maintain their competitive edge.

Key Outcomes:

•  Integrations with Salesforce CRM, Clickdesk, Marketo, and analytics tools.
• Developing portals for partnerships with larger clients in 2021.
• Plans for a more robust ecommerce solution, migration to D8/D9, and B2B solutions in 2022.
• Improvement opportunities around communication and resource availability.

The Challenge:

Outdated platform and changing customer behaviour.

AIM faced complex technical hurdles upgrading their legacy ecommerce platform. They needed to migrate the large Drupal 7 website to Drupal 9, including transitions from custom panels to modern layouts. Simplifying the overloaded data model and shifting their homemade sales functionality to robust Drupal Commerce added further complexity. These intricacies required specialised expertise. 

The Situation:

AIM needed to upgrade their Drupal ecommerce platform which was integrated with Salesforce CRM, Clickdesk, Marketo and analytics tools. The COVID-19 pandemic caused changes to their product delivery models. Upgrades were required to improve the platform and adapt it to new customer purchasing behaviours.

The Solution:

AIM partnered with Xequals, leveraging our specialised expertise in complex Drupal migrations and commerce implementations. Our team conducted in-depth analysis to fully understand AIM's legacy platform and requirements. We provided guidance on best practices to simplify the overloaded data architecture. Xequals managed the end-to-end migration to Drupal 9, utilising Acquia Migrate Accelerate tools to streamline transitions. Our Drupal engineers optimised AIM's new ecommerce architecture for flexibility. With rigorous testing and troubleshooting, Xequals implemented a seamless migration strategy with no downtime while switching from the old site to our new site. Our technical knowledge, coupled with friendly and responsive support, ensured AIM's continued ecommerce success.

The Results:

By partnering with Xequals, AIM successfully upgraded their ecommerce platform and migrated to Drupal 9 without business disruption. Xequals' specialised expertise and attentive support enabled AIM to achieve their complex project goals on time and budget.

Specific benefits included:

• Increase in B2B partner conversion rates through optimised sales workflows
• Faster order processing via seamless Salesforce CRM integration
• Enhanced flexibility for future growth through headless commerce architecture
• Zero downtime throughout the intensive Drupal migration

Ongoing, AIM continues to gain advantages from Xequals’ guidance implementing best practices, troubleshooting website issues, and providing valuable technical suggestions. Xequals’ partnership approach has contributed extensively to AIM’s continued ecommerce success even through times of crisis.